Proposed Erin Condren Refresh

Michael's Craft Stores

Together with one other designer we worked from start to finish on this elaborate project. From sketching, to research to final product. 


INSPIRATION

Wendy Puerto (my teammate/coworker) and I got inspired by floral. We had a short timeline so we left work for about 20 minutes one day and took pictures at a local greenhouse. Which ended up being our main source for the whole project.

FLORAL COVERS MIXED WITH PATTERNS

BRANDING


PRODUCT


PRELIMINARY SKETCH OF PLANOGRAM


FINAL PLANOGRAM