I turn what's next in culture into product that performs at retail — leading creative work across trend, art direction, and product development from the first brief to the shelf.
I'm a Senior Art and Trend Director who has spent 10+ years moving creative work across the full spectrum — from trend research and style guides that give teams real direction, to art direction and product development that lands on shelves at major retailers.
What drives all of it is the same thing: genuine curiosity about people, what they want, and what they don't know they want yet.